» Brand

]inbetweenar[ as a brand appears with its first collection and product concept unbag for Spring/Summer 09.

Lead-managed by the graduate Fashion Designer Tina Biewer, responsible in form and content as well as for creative and logistic process, forms up a sophisticated unisex lifestyle label. ]inbetweenar[ considers itself a platform for justifiable image - justifiable image due to lasting value and authenticity in design and creation. Elaborate manufacture, functionality and attention to detail emerge precious accessories “supporting” him and[or] her. Dynamic and versatile, image-conscious and obviously premium, they are both article of daily use and must-have in origin.

The first product line unbag is an innovative concept for bags with character, reflecting the ]inbetweenar[ attitude in form and content. Selected materials, intelligent design and construction as well as traditional manufacture create precious carriers of different formats…

…..loyal companions…..

…..bags with character and sudden talent…..

…..bags with[for] some alter ego..

At the design studio nearby, the initiator handles conception and prototyping of the ]inbetweenar[ products. There were also developed scenery and styles of the unbag campaign, staging product line and brand image. Besides product development and conceptual work, production and distribution get coordinated at the same place. It is an interface between creative setting and leather goods manufacture.